What Type Of Video Can Be Uploaded To Instagram
Instagram Video Sizes and Dimensions hide
Are you using video on Instagram to communicate, connect, and engage with your audience? Wondering what are the best video sizes and Instagram video formats are for everything from Instagram Stories to IGTV?
As video continues to increment in popularity, calculation it to your cadre marketing strategy is disquisitional. And with so many video options, it's piece of cake to practise!
But keeping rail of all the right Instagram video aspect ratios and dimensions can leave yous scratching your caput. 🤔
That's why nosotros've put together this complete guide, including an Infographic that you tin pin and relieve for later! 📌
Plus, nosotros've included handy tips on how to put each and every Instagram video dimension to their all-time uses with handy marketing tips, ideas, and examples!
Permit's take a wait! 👀
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Let'due south Talk Instagram Video Specs
Before drilling downwardly to the specific types of Instagram video and the purpose backside them, hither are the overall sizes for whatever Instagram video:
- Maximum xxx frames per second.
- Maximum length of 60 seconds.
- Maximum file size of 4 GB.
What is the Instagram video max/min resolution?
There are five chief min/max resolution requirements for your Instagram video, depending on where and how y'all'll post it. These size options comprehend square, mural, portrait, stories, and carousel videos!
- Foursquare video minimum resolution is 600 x 600. Max is 1080 10 1080.
- Portrait video minimum resolution is 600 10 750. Max is 1080 ten 1350.
- Mural video minimum resolution is 600 x 315. Max is 1080 x 608.
- Stories/reels/live video minimum resolution is 600 x 1067. Max is 1080 x 1920.
- Carousel video minimum resolution is 600 x 700. Max is 1080 10 1080.
Let'due south dive into the specifics of each below, also equally some tips on how to use each Instagram video dimension for your marketing goals!
Instagram Video Aspect Ratios
Here are the aspect ratios for each IG video format to go on in mind:
- Square Video – one:1 Aspect Ratio
- Portrait Video – 4:five Aspect Ratio
- Landscape Video – one.91:1 to xvi:ix (we recommend sticking to a 16:9 aspect ratio. Trust u.s.a., it's easier to manage!)
- Stories/Reels/Live Video – 9:16 Aspect Ratio
- Carousel Video – You have some wiggle room with this aspect ratio. You can upload carousel videos in foursquare, portrait or landscape (one:one, 4:5, sixteen:9). However, proceed in mind that in one case you lot upload and choose one attribute ratio for your beginning carousel video, all others in the serial will be cropped the same way!
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Instagram Square Video
- Ideal Dimensions: 1080 x 1800px
- Ideal Aspect Ratio: 1:i
- Video Length: up to 60 seconds
For many years, the square was the only video ratio you could share on Instagram. Simply times they are a-changin' and now you don't have to make all your IG videos square. Yous can shoot and upload them in square, vertical or horizontal aspect ratios. Thank goodness!
Still, foursquare IG videos are still preferred by many, and yous tin can use them when:
- you want to take up more than infinite
- quickly capture audience attention
- share an impactful moment,
or set up the phase as Adidas did here! ⬇
Instagram Portrait Video
- Platonic Dimensions: 1080 x 1350px
- Ideal Attribute Ratio: 4:v
- Video Length: upwardly to 60 seconds
Instagram portrait video minimum resolution is 600 x 750. The max size for upload is 1080 x 1350.
As yous might imagine, there's a slight difference in the presentation of a portrait video compared to a square video; it stretches a bit longer.
Y'all can use information technology in the same way you utilise square, but this version gives room for:
- more text
- call outs
- calls to activeness
- transcription of the content,
or a domestic dog balancing h2o on its olfactory organ, because… who doesn't want to meet that?! 😂
Instagram Landscape Video
- Ideal Dimensions: 1080 x 608px
- Ideal Aspect Ratio: 1.91:ane
- Video Length: upwardly to 60 seconds
This is where many people get tripped upwards when uploading their videos to Instagram. Landscape video minimum resolution is 600 x 315. The max is 1080 10 608.
To exist honest, landscape video is the to the lowest degree likely of all video dimensions to get used on Instagram, but as Wedding Dresses proves, it can be useful in certain situations.
Use mural video to:
- maintain the look and feel of a previously recorded video
- share a more stylistic and creative presentation
- or take your audience on a visual journeying.
Instagram Stories Video
IG Stories video minimum resolution is 600 10 1067. Max is 1080 x 1920.
- Ideal Dimensions: 1080 x 1920px
- Platonic Aspect Ratio: ix:sixteen
- Video Length: each story upwards to 15 seconds
IG Stories video minimum resolution is 600 x 1067. Max is 1080 10 1920. The maximum length of a video is also 15 seconds. If y'all upload longer videos, Instagram will cut the video upwards into Story clips automatically upward to one minute long.
Videos must be in MP4 or MOV file format and have a minimum frame rate of thirty FPS (frames per second) and a minimum resolution of 720 pixels. The maximum file size is 4 GB.
Instagram Stories was launched in 2016 and quickly dubbed a clone of Snapchat that would kill off the platform entirely! 😱
While that hasn't happened, Instagram Stories has definitely emerged the winner in ephemeral content.
IG Stories has a ton of value for brands and businesses when delivering:
- Content you don't feel "worthy" of your feed
- Content that provides a amend look into the personality of your brand
- In-the-moment updates and simply-for-fun peeks behind the scenes
- Highlight seasonal offers like Target does on a regular footing.
Equally I mentioned above, Stories are a peachy manner to appoint your audition in a whole new way.
Instead of feed or Instagram alive video that feels more structured, planned for and scheduled, Stories can be shared throughout the 24-hour interval, at any time, and in a variety of means.
Instagram Story Video Ideas:
- Behind-the-scenes
- Product launch
- How-to
- Team highlight
- New location
- Announcement
- Teaser
- Press release
- Podcast episode
- New weblog post
Instagram Carousel Video
- Platonic Dimensions: 1080 x 1080px
- Platonic Aspect Ratio: 1:1, four:5, 16:9
The minimum size requirement for carousel videos is 600 x 700. The max size allowed is 1080 x 1080.
You might be familiar with carousel images, but did you know you can utilise video in the same way? In the click of a button, you tin cull multiple videos and add together them to 1 post. 😍
Utilise carousel video to:
- Tell a bigger story
- Turn ane video into multiple (shorter) video clips,
- or create an experience effectually your brand, team, product, or service like Buzzfeed Tasty does with every video they share.
*Important Annotation: Carousel videos do non show the video icon like typical videos on Instagram. Instead, they show the carousel icon in the upper right hand corner.
Now that you have a general thought of Instagram video options, let'south have a look at required video specs beyond each Instagram feature.
Plus, come across how more tips on how to strategically use that feature in your business!
Instagram Reels Video
- Platonic Dimensions: 1080 ten 1920px
- Ideal Attribute Ratio: nine:16
- Video Length: up to 60 seconds
Instagram Telly (IGTV ) Video
- Platonic Dimensions: 1080 x 1920px
- Ideal Aspect Ratio: ix:16
- Video Length: 15 seconds to 10 minutes
Videos on your Instagram feed must exist between 3 – 60 seconds long, merely if you accept a longer video to share, consider uploading it to IGTV instead – you can add a preview of the video to your Instagram feed! On a normal account, IGTV videos tin exist up to ten minutees long. Larger accounts with over 10,000 followers and verified make accounts tin upload videos upward to 60 minutes long, but they must be uploaded via desktop. (Every bit always, videos must be in MP4 or MOV file format.)
Skilful news! Y'all can now upload your IGTV videos in 9:16 portrait aspect ratio, or in mural (16:nine). Videos should take a minimum frame charge per unit of 30 FPS (frames per second) and minimum resolution of 720 pixels. The maximum file size for videos that are x minutes or less is 650MB. The maximum file size for videos up to lx minutes is 3.6GB.
Your employ of IGTV could include anything from showcasing your squad to sneak peeks, production launches, demonstrations, and any other binge-worthy content your audience volition consume up.
As a brand, Netflix uses IGTV to connect you one-on-one with series regulars too every bit accept you behind-the-scenes on some of your favorite shows.
Encompass Photo Size
You can upload a custom embrace photo for your IGTV video to keep things on-make. The recommended size for cover photos is 420px by 654px (or 1:one.55 ratio). Choose your cover advisedly though! Right now, you tin't edit your cover photo after yous've uploaded it.
Instagram Alive Video
- Platonic Dimensions: 1080 x 1920px
- Ideal Aspect Ratio: nine:xvi
- Video Length: upwardly to hr
Video Length
Instagram Live videos must exist a maximum of lx minutes long. That's correct, you can circulate to your followers for up to a full hr!
Video File Type
- Videos must be in MP4 or MOV file format.
IG Live Video Resolution and Size
Instagram Live videos have the same specs equally Story videos, meaning:
- Videos should be vertical (not landscape) with an attribute ratio of ix:16.
- Videos should have a minimum frame rate of 30 FPS (frames per second) and a minimum resolution of 720 pixels.
- The maximum file size is 4 GB.
Instagram Live Content
Instagram Live is exactly what you're accustomed to with Facebook Alive. With the click of a push button, you can go live and interact in real-time with your audience.
Utilize Instagram Live to walk your audience through a specific procedure, share your favorite tips, answer community oftentimes asked questions, or simply motivate and encourage your audition similar Chalene Johnson does.
To go Live on Instagram:
- Tap in the top left of the screen or swipe right from anywhere in Feed.
- Tap Live at the bottom of the screen, then tap Go Live.
- If you're on an iOS device, you can tap in the bottom right to add photos and videos from your camera ringlet to your alive video. To finish displaying your photograph or video, swipe right and tap. Keep in mind that only y'all tin can run across the photos and videos in your camera roll while you're sharing a live video.
- When you're washed, tap End in the summit right then tap to confirm. From there, you lot can tap Relieve in the top right to save information technology to your camera roll, or share it to your story.
Now that yous have a general idea of Instagram video options, let's take a look at required video specs beyond each Instagram feature.
Plus, meet how more than tips on how to strategically utilise that feature in your business!
Video File Type
Instagram accepts either MP4 or MOV file formats in Instagram videos. H.264 MP4 is the best file format for Instagram video uploads and volition assist you preserve the quality of your video after upload!
What to Know About Instagram Compression
It's truthful – Instagram automatically compresses videos (and photos) upon upload, and there'southward no way to avoid it. The platform does this to save room on it'southward servers with billions of pieces of content being uploaded a mean solar day. Nevertheless, all is not lost!
If yous detect that your Instagram videos are beingness compressed, or showing poor quality after upload, consider pre-formatting your video before upload. You should change the file format to MP4, conform the frame rate, and/ or use a video conversion plan to preserve your video and ready it for upload.
Instagram Feed Content
Using video in your feed should exist second nature for nearly at this signal. But, if you haven't begun yet, hither are a few ways to create it without adding a bunch of extra hours to your twenty-four hour period.
All-time Tools To Create Instagram Video
Tools like the ones beneath get in easy to tape, edit, and share your videos.
- FilmoraGo
- InShot
- Videorama
- Adobe Spark
- Placeit
Once your video is complete, add information technology to Tailwind, schedule for your all-time time to post to Instagram, write your description, and then watch the hashtag magic happen!
Every bit yous type your description, Tailwind will brainstorm to advise the all-time hashtags for your content.
No more searching, saving, and fumbling for the right hashtags, allow Tailwind do the heavy lifting for you! 😍
Why You Should Be Using Instagram Video
Instagram video hasn't been effectually since day one, but it has received an overwhelming amount of adoption and feature support from the platform. From Boomerang, Instagram Stories, Instagram Live, and IGTV, the options for reaching new audiences and connecting are endless.
Just take a look at Mention's Instagram Date Report and you'll come across the incredible touch of video on Instagram.
95 one thousand thousand photos and videos are shared on Instagram every twenty-four hour period, but those video stats! 🙌
- Video performs better—on average—than other types of content on Instagram when information technology comes to generating engagement.
- Video posts receive more than 2x more comments than other types of posts.
- Video posts generated an average of 150 comments.
- Video posts received on average the highest number of likes.
via Mention.com
Basically, if you lot aren't using Instagram video withal, you need to be.
Concluding Thoughts
The primal for your use of Instagram video is to identify the topics most highly-seasoned to your audience, flesh out those topics into brusk, bite-sized videos, and then choose a day that you'll consistently share your video content.
As with anything else, showing up on a regular basis is half the battle, but worth the fight when information technology leads to increased engagement.
*Hint hint: Doing this doesn't have to exist difficult when y'all use Tailwind to schedule your Instagram content! 🙌
What blazon of video will you kickoff using on Instagram for your concern? Share with us in the comments below!
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